DEFINANCE helps women build financial confidence through practical, uncomplicated education - with a bit of cheek.

I work with capable, driven women who are doing a lot right - but still second-guess financial decisions or quietly wonder if they’re missing something. Through group programs, workshops, and corporate sessions, I strip money back to what really matters and turn it into a tool for freedom, choice, and possibility.

I’m Jessica Cooke, a Chartered Accountant and European Financial Advisor with over 20 years’ experience inside global corporations, including Amazon, Amway, and AGL. I’ve worked within complex financial systems and translated finance for executives and non-financial teams alike. Now, through DEFINANCE, I combine deep expertise with a progressive, playful, and practical approach that makes money feel clear, usable, and empowering.

If you’re curious about working together or exploring practical money education, I’d love to connect. You can also join my mailing list for insights and upcoming events.