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Strategic Storytelling: How Women Entrepreneurs Can Market Authentically Without Burning Out
Marketing doesn’t have to mean hustling harder. As women entrepreneurs, we often feel pressured to be visible everywhere, all the time — but that approach only leads to burnout. In this article, I share how to use strategic storytelling to market authentically, protect your energy, and build a brand that lasts.
lux
[/ləks/] noun.
A unit of illumination
Based in Europe. Illuminating women globally
Strategic Storytelling: How Women Entrepreneurs Can Market Authentically Without Burning Out
Marketing doesn’t have to mean hustling harder. As women entrepreneurs, we often feel pressured to be visible everywhere, all the time — but that approach only leads to burnout. In this article, I share how to use strategic storytelling to market authentically, protect your energy, and build a brand that lasts.
The Power of Community: How Women’s Networks Drive Business Growth
No woman builds a business alone. Behind every success story is a network of peers, mentors, and collaborators who make growth possible. For women, these communities aren’t just supportive — they’re strategic. From finding customers to gaining the confidence to launch, women’s networks can change the trajectory of a career. Discover how community fuels women’s business growth in my latest article.
Why Women Need to Stop Undervaluing Their Skills (and How to Price Yourself with Confidence)
Too many women in business are still charging less than they’re worth. In this article, I break down why women so often underprice their work and share practical strategies to help you set your rates with confidence. Because knowing your value — and asking for it — is one of the most powerful moves you can make in business.
The Advantage of Having Diversity in Executives Roles: A Recruiter's Perspective
More than just checking a box—discover six powerful reasons why companies are thriving by bringing more women into executive leadership.
Creating a More Inclusive Workplace: Supporting Employees, Caregivers and Managers after a long Absence
Returning to work after a long absence can be overwhelming for employees, employers, and colleagues alike—here’s how to navigate the transition smoothly.
Marketing to Generation Z
A guide on how to market to those between the ages of 11 and 26 years
The Importance of Branding: More Than Just a Logo
Branding is the core of what makes a business unique
What on Earth is Emotional Intelligence Really?
Think of it like being a Conscious Captain of SHIPs ...
Timeless Strategies: Classic Business Theories and How to Use Them
Bridging the gap between theory and application.
Beyond Revenue and Profit: A Financial Professional’s Guide to Smarter Decision-Making
The importance of distinguishing between top-line revenue and sustainable profitability.
Embracing Self-Love: A Journey to Confidence Through Self-Portrait Photography
Maria Keltseva, LUX WMN Member & Founder of MM Studio, knows firsthand the struggles many women face when it comes to self-confidence. Maria has dedicated herself to helping women break free from these doubts and embrace their authentic selves.
Your Voice as Business Capital
LUX WMN member Judit Nagy, delves into the transformative power of conscious voice and communication. Discover how refining these essential tools can amplify your influence and drive greater business success.
The Power of Virtual Assistance: Unlocking Efficiency for Small Businesses and Entrepreneurs
Louise Edworthy, LUX WMN Member & Founder of Your Busy Bee Assistance, shares how partnering with a Virtual Assistant can empower small businesses and entrepreneurs by freeing up time and resources to focus on what truly matters—their core business.
Your Body is OK. (I promise!)
Diet culture, anxiety and social media are just some of the reasons as to why we can have such a complicated relationship with our bodies. Diana Reid shares her tips and reminds us that our bodies are okay, we promise!
The Power of Collective Action: From Modern Feminists to Swifties, How Women Like Us Can Shape the World
Can you imagine a world where your voice carries beyond boardrooms, meetings, or small social circles? Where your influence reaches others and sparks real change in society, businesses, and even governments? This is not a far-fetched dream.
How to Cultivate Critical Thinking with AUTHENTIC Intelligence
As AI becomes more prevalent in our lives we need to think slower. Unpack AUTHENTIC Intelligence with Carmen Murray who has never shied away from daring to be different.
Stay Strong: Boost your Immune System
As the colder months approach, it's easy to feel run down by seasonal colds, flu, and general fatigue. LUX WMN Member Maude Reisman shares essential tips on how to prioritize your health and strengthen your immune system, helping you maintain your energy, balance, and wellbeing through autumn and winter. Don't miss out on these valuable insights!
Health is Wealth: How Smart Investments in Your Well-Being Yield Lifelong Dividends
Carrie Cannon,Certified Health Coach, MPH, BSc (Health) RGN & LUX WMN Member explains why the best investment you can make is in your own health & well-being.
The Feminist Leadership Advantage
Women bring a unique set of leadership traits that may provide organizations with an advantage. LUX WMN dives into this untapped female advantage and what it means in the world of business.
How to Achieve Career Success by Tapping Into Your Feminine Power Through Manifestation
LUX WMN member, Gül Sönmez provides a roadmap for women to achieve greater ease and flow in their careers by tapping into their strengths and manifesting the success they deserve.
HOW THE F*CK DO I…CREATE A BRAND IDENTITY?
Branding is an entire identity. It’s how you tell your audience what you’re all about! Here's LUX WMN Studio's quick guide to get you started!
Celebrate the Little Victories
In conversation with Stéphanie Vanhove of The Little Gym, Zig Zag and Doni Doni.
How to Negotiate a Raise
Oftentimes it’s hard for women to stand their ground and demand warranted change out of fear of being labeled “pushy,” “ruthless,” “unsatisfied,” or “selfish.” Yet, men across the world ask or simply expect things like promotions, raises, and other work benefits unaccompanied by a sit-down with their boss.
Escape: Colombia
Amanda Roberts writes about her Colombian adventures with one of her closest girlfriends. Read on for where to sleep, what to eat and what to do in this glorious South American country.
5 Ways to Find the Perfect Idea
Ideation and brainstorming are essential in business. How exactly do you find the perfect idea? When will you know it is the right idea? These super-simple brainstorming techniques will help you get there!
The Passion Projects: The Little Bakeshop
Founded by Fleur Bat, The Little Bakeshop was curated out of a love for baking & adoration for sweet treats! Discover exactly how she turned her passion into an inspiring business!
Period Poverty – Access to Menstrual Products is a Right. Period.
Being a young mother of two, Rachel Krengel was faced with a dilemma. The 23-year-old faced a delay in welfare payments and was struggling to support her family. The family had fell into a dire situation where the family’s poverty and debt began to consume them. When the family’s financial constraints began to tighten, one of the of the necessities that Rachel went without were menstrual products.
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Strategic Storytelling: How Women Entrepreneurs Can Market Authentically Without Burning Out
Marketing doesn’t have to mean hustling harder. As women entrepreneurs, we often feel pressured to be visible everywhere, all the time — but that approach only leads to burnout. In this article, I share how to use strategic storytelling to market authentically, protect your energy, and build a brand that lasts.
The Power of Community: How Women’s Networks Drive Business Growth
No woman builds a business alone. Behind every success story is a network of peers, mentors, and collaborators who make growth possible. For women, these communities aren’t just supportive — they’re strategic. From finding customers to gaining the confidence to launch, women’s networks can change the trajectory of a career. Discover how community fuels women’s business growth in my latest article.
Why Women Need to Stop Undervaluing Their Skills (and How to Price Yourself with Confidence)
Too many women in business are still charging less than they’re worth. In this article, I break down why women so often underprice their work and share practical strategies to help you set your rates with confidence. Because knowing your value — and asking for it — is one of the most powerful moves you can make in business.
The Advantage of Having Diversity in Executives Roles: A Recruiter's Perspective
More than just checking a box—discover six powerful reasons why companies are thriving by bringing more women into executive leadership.
Creating a More Inclusive Workplace: Supporting Employees, Caregivers and Managers after a long Absence
Returning to work after a long absence can be overwhelming for employees, employers, and colleagues alike—here’s how to navigate the transition smoothly.
Marketing to Generation Z
A guide on how to market to those between the ages of 11 and 26 years
The Importance of Branding: More Than Just a Logo
Branding is the core of what makes a business unique
What on Earth is Emotional Intelligence Really?
Think of it like being a Conscious Captain of SHIPs ...
Timeless Strategies: Classic Business Theories and How to Use Them
Bridging the gap between theory and application.
Beyond Revenue and Profit: A Financial Professional’s Guide to Smarter Decision-Making
The importance of distinguishing between top-line revenue and sustainable profitability.
Embracing Self-Love: A Journey to Confidence Through Self-Portrait Photography
Maria Keltseva, LUX WMN Member & Founder of MM Studio, knows firsthand the struggles many women face when it comes to self-confidence. Maria has dedicated herself to helping women break free from these doubts and embrace their authentic selves.
Your Voice as Business Capital
LUX WMN member Judit Nagy, delves into the transformative power of conscious voice and communication. Discover how refining these essential tools can amplify your influence and drive greater business success.
The Power of Virtual Assistance: Unlocking Efficiency for Small Businesses and Entrepreneurs
Louise Edworthy, LUX WMN Member & Founder of Your Busy Bee Assistance, shares how partnering with a Virtual Assistant can empower small businesses and entrepreneurs by freeing up time and resources to focus on what truly matters—their core business.
Your Body is OK. (I promise!)
Diet culture, anxiety and social media are just some of the reasons as to why we can have such a complicated relationship with our bodies. Diana Reid shares her tips and reminds us that our bodies are okay, we promise!
The Power of Collective Action: From Modern Feminists to Swifties, How Women Like Us Can Shape the World
Can you imagine a world where your voice carries beyond boardrooms, meetings, or small social circles? Where your influence reaches others and sparks real change in society, businesses, and even governments? This is not a far-fetched dream.
How to Cultivate Critical Thinking with AUTHENTIC Intelligence
As AI becomes more prevalent in our lives we need to think slower. Unpack AUTHENTIC Intelligence with Carmen Murray who has never shied away from daring to be different.
Stay Strong: Boost your Immune System
As the colder months approach, it's easy to feel run down by seasonal colds, flu, and general fatigue. LUX WMN Member Maude Reisman shares essential tips on how to prioritize your health and strengthen your immune system, helping you maintain your energy, balance, and wellbeing through autumn and winter. Don't miss out on these valuable insights!
Health is Wealth: How Smart Investments in Your Well-Being Yield Lifelong Dividends
Carrie Cannon,Certified Health Coach, MPH, BSc (Health) RGN & LUX WMN Member explains why the best investment you can make is in your own health & well-being.
The Feminist Leadership Advantage
Women bring a unique set of leadership traits that may provide organizations with an advantage. LUX WMN dives into this untapped female advantage and what it means in the world of business.
How to Achieve Career Success by Tapping Into Your Feminine Power Through Manifestation
LUX WMN member, Gül Sönmez provides a roadmap for women to achieve greater ease and flow in their careers by tapping into their strengths and manifesting the success they deserve.
HOW THE F*CK DO I…CREATE A BRAND IDENTITY?
Branding is an entire identity. It’s how you tell your audience what you’re all about! Here's LUX WMN Studio's quick guide to get you started!
Celebrate the Little Victories
In conversation with Stéphanie Vanhove of The Little Gym, Zig Zag and Doni Doni.
How to Negotiate a Raise
Oftentimes it’s hard for women to stand their ground and demand warranted change out of fear of being labeled “pushy,” “ruthless,” “unsatisfied,” or “selfish.” Yet, men across the world ask or simply expect things like promotions, raises, and other work benefits unaccompanied by a sit-down with their boss.
Escape: Colombia
Amanda Roberts writes about her Colombian adventures with one of her closest girlfriends. Read on for where to sleep, what to eat and what to do in this glorious South American country.
5 Ways to Find the Perfect Idea
Ideation and brainstorming are essential in business. How exactly do you find the perfect idea? When will you know it is the right idea? These super-simple brainstorming techniques will help you get there!
Strategic Storytelling: How Women Entrepreneurs Can Market Authentically Without Burning Out
Marketing doesn’t have to mean hustling harder. As women entrepreneurs, we often feel pressured to be visible everywhere, all the time — but that approach only leads to burnout. In this article, I share how to use strategic storytelling to market authentically, protect your energy, and build a brand that lasts.
The Power of Community: How Women’s Networks Drive Business Growth
No woman builds a business alone. Behind every success story is a network of peers, mentors, and collaborators who make growth possible. For women, these communities aren’t just supportive — they’re strategic. From finding customers to gaining the confidence to launch, women’s networks can change the trajectory of a career. Discover how community fuels women’s business growth in my latest article.
Why Women Need to Stop Undervaluing Their Skills (and How to Price Yourself with Confidence)
Too many women in business are still charging less than they’re worth. In this article, I break down why women so often underprice their work and share practical strategies to help you set your rates with confidence. Because knowing your value — and asking for it — is one of the most powerful moves you can make in business.
The Advantage of Having Diversity in Executives Roles: A Recruiter's Perspective
More than just checking a box—discover six powerful reasons why companies are thriving by bringing more women into executive leadership.
Creating a More Inclusive Workplace: Supporting Employees, Caregivers and Managers after a long Absence
Returning to work after a long absence can be overwhelming for employees, employers, and colleagues alike—here’s how to navigate the transition smoothly.
Marketing to Generation Z
A guide on how to market to those between the ages of 11 and 26 years
The Importance of Branding: More Than Just a Logo
Branding is the core of what makes a business unique
What on Earth is Emotional Intelligence Really?
Think of it like being a Conscious Captain of SHIPs ...
Timeless Strategies: Classic Business Theories and How to Use Them
Bridging the gap between theory and application.
Beyond Revenue and Profit: A Financial Professional’s Guide to Smarter Decision-Making
The importance of distinguishing between top-line revenue and sustainable profitability.
Embracing Self-Love: A Journey to Confidence Through Self-Portrait Photography
Maria Keltseva, LUX WMN Member & Founder of MM Studio, knows firsthand the struggles many women face when it comes to self-confidence. Maria has dedicated herself to helping women break free from these doubts and embrace their authentic selves.
Your Voice as Business Capital
LUX WMN member Judit Nagy, delves into the transformative power of conscious voice and communication. Discover how refining these essential tools can amplify your influence and drive greater business success.
The Power of Virtual Assistance: Unlocking Efficiency for Small Businesses and Entrepreneurs
Louise Edworthy, LUX WMN Member & Founder of Your Busy Bee Assistance, shares how partnering with a Virtual Assistant can empower small businesses and entrepreneurs by freeing up time and resources to focus on what truly matters—their core business.
Your Body is OK. (I promise!)
Diet culture, anxiety and social media are just some of the reasons as to why we can have such a complicated relationship with our bodies. Diana Reid shares her tips and reminds us that our bodies are okay, we promise!
The Power of Collective Action: From Modern Feminists to Swifties, How Women Like Us Can Shape the World
Can you imagine a world where your voice carries beyond boardrooms, meetings, or small social circles? Where your influence reaches others and sparks real change in society, businesses, and even governments? This is not a far-fetched dream.
How to Cultivate Critical Thinking with AUTHENTIC Intelligence
As AI becomes more prevalent in our lives we need to think slower. Unpack AUTHENTIC Intelligence with Carmen Murray who has never shied away from daring to be different.
Stay Strong: Boost your Immune System
As the colder months approach, it's easy to feel run down by seasonal colds, flu, and general fatigue. LUX WMN Member Maude Reisman shares essential tips on how to prioritize your health and strengthen your immune system, helping you maintain your energy, balance, and wellbeing through autumn and winter. Don't miss out on these valuable insights!
Health is Wealth: How Smart Investments in Your Well-Being Yield Lifelong Dividends
Carrie Cannon,Certified Health Coach, MPH, BSc (Health) RGN & LUX WMN Member explains why the best investment you can make is in your own health & well-being.
The Feminist Leadership Advantage
Women bring a unique set of leadership traits that may provide organizations with an advantage. LUX WMN dives into this untapped female advantage and what it means in the world of business.
How to Achieve Career Success by Tapping Into Your Feminine Power Through Manifestation
LUX WMN member, Gül Sönmez provides a roadmap for women to achieve greater ease and flow in their careers by tapping into their strengths and manifesting the success they deserve.
HOW THE F*CK DO I…CREATE A BRAND IDENTITY?
Branding is an entire identity. It’s how you tell your audience what you’re all about! Here's LUX WMN Studio's quick guide to get you started!
Celebrate the Little Victories
In conversation with Stéphanie Vanhove of The Little Gym, Zig Zag and Doni Doni.
How to Negotiate a Raise
Oftentimes it’s hard for women to stand their ground and demand warranted change out of fear of being labeled “pushy,” “ruthless,” “unsatisfied,” or “selfish.” Yet, men across the world ask or simply expect things like promotions, raises, and other work benefits unaccompanied by a sit-down with their boss.
Escape: Colombia
Amanda Roberts writes about her Colombian adventures with one of her closest girlfriends. Read on for where to sleep, what to eat and what to do in this glorious South American country.
5 Ways to Find the Perfect Idea
Ideation and brainstorming are essential in business. How exactly do you find the perfect idea? When will you know it is the right idea? These super-simple brainstorming techniques will help you get there!
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