Marketing doesn’t have to mean hustling harder. As women entrepreneurs, we often feel pressured to be visible everywhere, all the time — but that approach only leads to burnout. In this article, I share how to use strategic storytelling to market authentically, protect your energy, and build a brand that lasts.

No woman builds a business alone. Behind every success story is a network of peers, mentors, and collaborators who make growth possible. For women, these communities aren’t just supportive — they’re strategic. From finding customers to gaining the confidence to launch, women’s networks can change the trajectory of a career. Discover how community fuels women’s business growth in my latest article.

Too many women in business are still charging less than they’re worth. In this article, I break down why women so often underprice their work and share practical strategies to help you set your rates with confidence. Because knowing your value — and asking for it — is one of the most powerful moves you can make in business.

More than just checking a box—discover six powerful reasons why companies are thriving by bringing more women into executive leadership.

Returning to work after a long absence can be overwhelming for employees, employers, and colleagues alike—here’s how to navigate the transition smoothly.

A guide on how to market to those between the ages of 11 and 26 years

Branding is the core of what makes a business unique

Think of it like being a Conscious Captain of SHIPs ...

Bridging the gap between theory and application.

The importance of distinguishing between top-line revenue and sustainable profitability.

Maria Keltseva, LUX WMN Member & Founder of MM Studio, knows firsthand the struggles many women face when it comes to self-confidence. Maria has dedicated herself to helping women break free from these doubts and embrace their authentic selves.

LUX WMN member Judit Nagy, delves into the transformative power of conscious voice and communication. Discover how refining these essential tools can amplify your influence and drive greater business success.